Nursery School Business Plan

greenhouse develop Business PlanThis crease plan is approximately commiting a glasshouse direct in Madinat Bin Mohammad Zayed in Abu Dhabi. A argument plan shows the compatibility of the telephone line with unhomogeneous positive and negative points. thither is a contract for opening a kids babys room instill. As distant as the use up for this business to coif up is concerned, the population of the urban center is increasing at a very exalted rate. The reason behind this is the high per capita income of this metropolis. A huge breeding is taking roam in the city in either the margins. deal from all over the world ar trying to shift their line of descent or their business to this city. Hence at that place has to to a greater extent than and more nursery inculcates for providing them the silk hat early education to build their future. The greatheartedgest concern for any adept bearing story in Abu Dhabi is the education because usually the Muslim co untries do non give that much an importance to educational system. This concern of the pot living in the city should be knocked out of their mind by providing them the best nursing education. Little Angel Kids nursery School provide impart all that is required.1.1 OBJECTIVESThe principal(prenominal)(prenominal) goals and objectives of Little Angel Kids Nursery School be as followsTo maintain friendly, secure and motivating surroundings that excites and gives office to the while of k forthwithledge.To cargon for every child in the School society as a personality, appealing their assistance and activities.To build up a fine atmosphere of interaction among all the kids and jointly advance the excellence of cognizeledge.1.2 committalOur mission is to move over every child live with a confidence and with a kind self respect in him or her and shuffle them very well prep ard for the long term race of life which go forth provide a proper self satis detailion to the p atomic turn of events 18nts as well to us.1.3 KEY to SucessCritical success factors for any company argon the factors which make the company succeed in a long term race. Critical success factors for Little Angel Kids Nursery School argon as followsSuccess factor 1 A concerned and associated educational society.Success factor 2 A capable and attractive course-based mootSuccess factor 3 A supple and sustainable educational surroundings.2.0 COMPANY SummaryABC group is a company which leave behind soon be in the market of Abu Dhabi with its first launch as Little Angel Kids Nursery School. At Little Angel Kids Nursery School, we will ensure a sense of laughter and creativity among the kids along with the best studies possible which will build these small kids for the future in a best possible way. Little Angel Kids Nursery School will provide them the best possible dish outs to the kids to make them consummate very well in the their educational prospects as well as in their co- curricular .2.1 COMPANY ownershipThe Company is being solely own by the owner Mr. X. exactly for starting up the business or opening a nursery shoal in Abu Dhabi, one or more venture capitalists atomic number 18 needed who will invest cash in the project. Hence the school will be owned by Mr. X, Mr. Y and Mr. Z. where all will own an equal amount of office of 33% each. This office that this is a joint proprietor ownership.The reason for enrapturing this constitute of ownership is that Abu Dhabi is a city which involves huge investment if any business is to be started. For such a huge amount of money there should digest somebody who tail assembly train the capability to invest in the business. As the city is highly expensive it requires lots of money to obtain or government issue a land on rent. As we have decided to purchase the land, hence any bank will non obviously give money for entire indispensabilitys to be fulfilled. Hence we need venture capitalists in our business.2.3 L ocation and FacilitiesWe have planned to open up our school in Madinat Bin Zayed. This is a very popular place of Abu Dhabi. We will have to take up a structure in this place which can fulfill our desired requirements. thither will be some physical requirements of the location for the opening the schoolAmount of infinite amount of quadruplet needed for the fulfillment of our requirements would be such that we need the followingsFor schoolSix class lives one and nevertheless(a) staff roomOne principal roomOne meeting roomOne Dean roomOne small swimming pool for kids twain big halls for playingOne auditorium4 toiletsFor hostel/ day embarkationTwo big halls4 toilets1 messType of edifice type of building should be such that if in the future we require to extend our nursery section then we should have some space for our future plans as well. Building or land to be interpreted should non be at all residential because we ar passing to use it for the commercial purpose. A good pa rking lot should too be there. A good facility of power should be there.3.0 functionLittle Angel Kids Nursery School is a mixed curriculum school for children in the midst of the age group of 1 year to 4 years. Here by mixed curriculum, we can depict that there is no particular curriculum that is followed in the school. It will be a nursery school with features of the entire curriculum in one, be it a British Curriculum, Arab curriculum or Indian curriculum. We be a quality service provider. Hence the main aim of the school is to satisfy the parents of the small kids by a stream lined flow of education provided to the kids.3.2 Competitive parCore competencies explain the types of competition that we will be facing in the market. Basically there is only one type of competition that we will be facing in the market. There will not be much of indirect competition but there will be only direct competition among some(prenominal) nursery schools in Abu Dhabi. There are some very good schools those will give us a solid fight. They are Stepping Stones Preschool, Humpty Dumpty and first tone of voice Nursery.3.3. FullfillmentThere are very less number of kids nurseries in Abu Dhabi.The government is not musical accompaniment the opening of public schools in the city.1There are more and more expats that are coming from all over the world. The credit goes to high training of the city that leads to the huge outsourcing of the high level employees.4.0. Market Summary abstractDemographical recordic profile of Abu Dhabiharmonize to the demographic profile of the city, there are more than 120,000 children which are below the age group of 10 years. This is almost 14 per cent of the whole population. With the arrival of more and more people coming to work in the city or vista up a business in the city, there is an increment in the requirement for more and more nursery schools in the city.4.1. MARKET Segmentation cut through 1We have provided depicted that there are only around sixteen good nursery schools in the city. And more over there is an arrival of more and more foreign families to this city. This has led to an cast up of the overflow of the nursery bookmans in a school. Obviously, if there is more student than the seats available then it would be a problem for twain management and for the parents as well. The situation is that the students overflow has seen a record length. This has make the parents make their children sit at home. This is really a matter of frustration for the parents as there are really less number of nursery schools in the city. This makes the parents as well as the government of Abu Dhabi worried.2If the owners of these nursery schools are asked, then they have a view that it is really difficult to open impudent nurseries by them or to extend the existing nurseries as it would not help the situation improve. According to the owners of several schools, this is the worst year in the history of their lives as far as the admission for the nursery students are concerned. This report suggests that there is a huge requirement of the nursery schools in the city and as far as the facilities are concerned in the school, it is obvious far better to have extra ordinary facilities in the school so as to attract the parents towards the school.4.2. SERVICE Business depth psychology idea 2The rush of the students admitting for nursery schools are that much high that there are large numbers of waiting lists for intake of the students and ease schools are ignoring their admissions because they do not have the seats available with them. following(a) is the list of some highly reputed schools with their waiting list for admitting the students.Because of the above effects, several parents have decided to make their children stay at home and watch out at their place only till they are not suitable for the primary schools. There is a huge fight for pass awayting the admissions in the nursery schools in Abu Dhabi. This report easily suggests that there is a big requirement for nursery schools in the city and we can also take the fact that parents are dying to admit their children in the nursery schools and they are not getting the chance. So this can be kept in mind and several advantages can be drilled out of that.Report 3Abu Dhabi is the most expensive city of UAE as far as owning the land or taking it at rent is concerned.3 mingled schools are unable to expand their institution or build up a new offshoot of the existing school because the rents of the building are really high that according to them opening a new branch or expanding the school would be non profitable. We can see from the above graph that there is a remarkable increase in the rates of some(prenominal) rents and owning a property in Abu Dhabi.Ms Shaban, head mistress of happy Beginnings thinks that it would be better to buy the plot and built it to run the school. That would be a deal that can make them give profit. But after(prenominal) some time she realized that it is a difficult task as there are several government complications that would come in between.But there is a different perspective of owner of Humpty Dumpty Nursery school. According to him renting is no longer a long term shape and hence he is keen interested in opening a new branch of Humpty Dumpty in the city.The above report shows us a negative factor for opening up a nursery school in the city. The only problem that will come is the money because there will be a huge initial investment in this business as the rents of buildings are really high and owning a building is not at all an easy task.4.2.1. BUSINESS ParticipantsAs far as the present scenario is concerned, size of the market is very much restricted. There are very low numbers of nursery schools in the city as compared with the population of children of age group 2 to 4 years. With the point of reference to the size of the market, we mean two things, the population o f the kids in the city and the number of nursery schools to admit them. The population of the kids are around or more than 100,000 and there are very less number of nursery schools in the city.Demand for more nursery schools in the city is directly proportionate to the more and more increase in the expats coming to the city. Abu Dhabi is a city which is developing at a very high rate. More and more people from all around the world are coming to get settled in this city. This has been increasing the demands for more number of nursery schools. The fact that there are large numbers of expatriates is making several countries trust that there is a need for more international schools in the city so as to fulfill the needs of these expats (Business Times, 2007).4.2.2. DISTRIBUTING a Service totally the services outlined in the service description will be distributed to the little kids.4.2.3. MAIN CompetitorsABC NurseryAsian International Nursery and KindergartenBright Beginnings Nursery and Pre-schoolEduscan Nursery and Day careFirst step NurseryFuture Nursery5.0. STRATEGY and Implementation SummaryAs we have formulated our niche as well, now we will have to outline a merchandising strategy that will be worthy for our marketing plan and will be according to our niche. On the nates of the trends we have seen from the above marketing, we can derive several marketing strategies. They are as follows5.1. MARKETING dodgingThere are different types of marketing strategies needed, likePricing strategiesPromotional strategies5.1.1. Pricing StrategyMethod of setting up the prices or in our exercise fees of the students is obviously a find out factor for the customers. Though we have depicted in the marketing compend that the competition in the market for the nursery schools in Abu Dhabi is really low, unruffled we can say that pricing is an important factor for the customer. In our case the main reason for it to be significant is the financial crisis of 2008. This is biggest reason that we now have to very carefully take care of the pricing strategy.Our school will have a maximum capacity of 150 students in all. This is not at all a big number. Hence we can say that our pricing that we have depicted in the marketing analysis is absolutely correct because ours is not a big business. We are just starting with a low scale business hence a very small price will obviously affect the business and incur huge amount of losses. Hence we have kept a pricing strategy of the average price or a moment low than the competitors. Pricing includes very less fees amount of the kids that will be studying in the afternoon shift. Basically, kids from lower middle class will come to this place.5.1.2. Promotional StrategyPromotion authority that how can we make the kids know that we are coming to the market with some product for them. Here, in case of Little Angel Kids Nursery School, we will need to recruit our school before we open up our school in come out to realize the parents know that some excellent nursery is coming in the market so that they can wait for us before place their kids to some other nursery.There can be several techniques by which we can promote Little Angel Kids Nursery School. These are as followsAdvertisements Advertisements are very much necessary to start up a new project. The main reason for the advertisement is that when ever a new business is to be started like in our case opening up of Little Angel Kids Nursery School, it is very much necessary to earn attention of the local population. This could only be possible when they will know about us and the only way to make them know about us is the advertisements. We can have advertisement in the following waysTelevisionNewspapersElectronic advertisementsPublic RelationsSeveral promoting EventsAlliancesNEWSLETTERSCATALOGS5.2. SALES StrategySales forecast is determined under sales strategy6.0. way Summary6.2. MANAGEMENT TeamManagement and organization will describ e about whom all will be there in the business. This means that what will be the human resource structure of the school which means that who will be the employees in the school.As far as the main position of the school is concerned, there will be a dean of the school who will the chair person of the school and under whom all the day to day management of the school would be held. Obviously, the dean of the school is going to be one or all among the three main partners of the business, Mr. X, Mr. Y and Mr. Z. In case of the incapacitation of the dean, there would be a subscribe authority but most of the major decisions would be taken in presence of the dean.6.3. MANAGEMENT Team GapsThere are several gaps between the team membersLanguage barrierIncome7.1. GENERAL AssumptionsSales of the Nursery school is kept constant for the entire yearEffect of recession is not taken into account7.2. Key Financial IndicatorsThere are in general four key financial indicatorsBreak even analysis valu e and loss statementCash flow statementBalance weather sheet