Skii - Crisis Management

Introduction In our review of the case, we bequeathing first explore the galvanic shock of this incident on P& adenosine monophosphate;Gs brand image in chinaware and globally. Then, we leave behind under(a)(a)stand at a firms obligations in a crisis situation, and the issues that a firm needs to consider when managing a crisis situation. Next, we depart give our recommendations on what actions P&G should take hold taken when the incident occurred and evaluate if P&G should withdraw SK-II from other markets such as Hong Kong, Taiwan and Japan. Finally, we leave alone end off with a short conclusion nearly the case. Impact of Incident on P&Gs Brand Image SK-IIs Banned Substances Crisis has in spades negatively impacted the brand image of SK-II as stakeholders disordered charge in the quality and the reliability of the crops. SK-II was ranked the turn of events twain premium skin care brand in China in 2006, indicating that it was highly regarded by the market in China. It is a successful brand under P&G, with its product gaining acceptance and popularity not just in China, nevertheless globally. such(prenominal) rubber eraser concerns arising from a prestigious brand like SK-II would be difficult for the community to accept, especially when its product had been identified as a highly-priced specialty product.

As a result, the crisis would indirectly give out people to doubt and question the quality of other products under other P&Gs temporary hookup brands as well, adversely affecting the brand image of P&G as a whole. The crisis also reflect ed P&Gs incompetent management of deli! cate situations, and their poor assessment of product issues such as guard requirements. To be more specific, it was also largely their management and side displayed during the crisis besides the safety issues, which will potentially change the central point people perceive P&G to be. In China, it would take a long time for customers to repossess their assurance in P&Gs products collectable to the controversy on the safety issues. The mishandling of refund policy, which finally caused...If you hope to get a full essay, order it on our website: OrderCustomPaper.com

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