Ad Evaluation

Introduction         Sex in advertising has been the theme of frequently twentieth Century American advertising. It gain vigorms like all we see these days are advertisements which use the human body and grammatical gender to carry all contours of merchandises from food and cars to colognes and exercise equipment. It is virtually unacceptable to cable into any example of media they days and not observe most type of an ad which uses familiarity to cheat on its ingathering. Most of the succession sexuality and the use of the product in a significant world setting is irrelevant, but for centuries if sexual connotation is project upon the use of a certain product then the product has been a success in the trade place. In the side by side(p) pages we give be analyzing an ad for Robert Lee Morris Watches, placed in Harpers Bazzar, which uses the concept of sex to sell its watches. For a copy of the ad interest refer to the end of this report. We wi ll be applying the basic Principles of Advertising to help use brush up this ad. Objectives and Mission         The objectives of any club apply the concept of utilize Sex in its advertising campaigns are clear. The corporation wants to approach to the apprised level of the target market to sell its product.

The lodge wants to appeal to the consumer who appreciates his/her sexuality and will spend a few otiose dollars to look especially sexy. The mission of this type of advertising is to convert the target market that the product, in this contingency a watch, is ingrained to their need a nd want to be alluring and portray that re! alise to his/her fellow peers. Consumer Analysis Before any company decides what sorting of an ad will be used to represent their company and their product, they will need to... If you want to get a commodious essay, order it on our website: OrderCustomPaper.com

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