Ninja Turtles

Chapter 8 gross sales furtherance right of initial publication © 2011 Pearson Canada Inc. Learning Objectives 1) 2) 3) Distinguish between consumer advancements and peck forward motions Describe the steps in the sales publicity plan process measure the role of consumer promotions in achieving particular commercialise communication theory and marketing objectives (continued) Copyright © 2011 Pearson Canada Inc. 8 -2 Learning Objectives (Continued) 4) 5) 6) pass judgment the role of great deal promotions in achieving specific marketing communications and marketing objectives Outline the nature of various consumer promotion and trade promotion activities Assess various criteria for integrating sales promotion strategies with other integrated marketing communication strategies Copyright © 2011 Pearson Canada Inc. 8 -3 Sales promotion Sales onward motion an activity that stands especial(a) incentives to bring ab out contiguous response from customers, distributors, and an organizations sales force Consumer promotions business promotions Copyright © 2011 Pearson Canada Inc. 8 -4 Consumer Promotion Consumer Promotion incentive(s) offered to consumers to stimulate purchases or encourage loyalty wrench demand created by directing promotional activities at consumers or final users, who in turn instancy retailers to supply the result or service Copyright © 2011 Pearson Canada Inc. 8 -5 Trade Promotion Trade Promotion an incentive offered to channel members to encourage them to provide marketing and merchandising support for a particular product Push demand created by directing promotional activities at intermediaries, who in turn promote the product among consumers Copyright © 2011 Pearson Canada Inc. 8 -6 Sales Promotion provision Sales Promotion Planning involves developing a plan of action for communicating incentives to the take over target markets (consumers and trade cu! stomers) at the right time Adopts a short-term...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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