Marketing Plan: Donor Recognition and Stewardship

Marketing Plan bestower Recognition and StewardshipINTRODUCTIONEconomic recession has had its impact on the number of sponsors. As the economy is rec everyplaceing, the trends indicate that non-profit administrations unfold to lose donors faster than they gain them even if the all-encompassingy grown amounts ar increasing. The results argon troubling be f atomic number 18 were seeing a trend of charities relying on hardly a(prenominal)er donors expectant intumescentr gifts, said Elizabeth Boris, director of the Center on Nonprofits and Philanthropy at the Urban Institute. Charities need to work harder on reaching stunned to bleak and different groups of donors. More outstanding, however, is kee capitulationg donors for longish than a year, since its much cheaper to retain existing donors than it is to continu eachy find new ones. Non-profit sector is under exhalation changes. Maybe its the already-begun hejira of Baby Boomers in nonprofit leadership positions. Maybe i ts the scramble to translate shifting giving habits as younger donors enter the freehearted discussion in greater numbers. Whatever it is, it makes us re think of donor relations, which is undergoing a metamorphosis in both thinking and approach. bandaginggroundMarket Analysis. Childrens health Foundation is an mugwump beard non-profit organization dedicated to raising and granting funds to harbourChildrens Hospital at London heartyness Sciences Centre, Thames Valley Childrens Centre and Childrens health Research Institute. Since 1922, funds pinch necessitate helped deliver exceptional c atomic number 18 and support for children and their families by providing specialized pediatric cargon, equipment, education programs, therapy, rehabilitation services and explore. Childrens Health Foundation is regional pediatric referral center for South Western and North Western Ontario. Childrens Health Foundation is operating in an extremely competitive industry. Canadas charitable and nonprofit sector is the second largest in the world with 170,000 non-profit organizations. Ontarios 46,000+ NFP organizations employ about one million pile, 15% of Ontarios total workforce, and constitute an economic impact of nearly $50 billion. This represents more than 7.1% of Ontarios GDP- greater than the automobile and construction industries combined. More than 5 million Ontarians gift everyplace 820 million hours of their clock volunteering e genuinelyly year, valued at the equivalent of 400,000 full-time jobs. Health c be is the second largest recipient of donations in Canada (behind religious organizations) and makes up approximately 13% of all donations reliable from Canadians. Large philanthropic donations from individuals or corporations are bonnie increasingly important sources of donations. At the same time, in both urban and rural communities, donor fatigue is becoming a real concern. As residents continue to be asked to sum up to charitable organizatio ns, there comes a point at which their willingness or ability to donate is exhausted. This is of particular concern in large urban areas like the GTA, where there is fierce competition for donor dollars, according to Anthony Dale, CEO of the Ontario Hospital Association. Philanthropy in Canada is highly dependent on oil and silver prices. Looking back within Canadas philanthropic business birth, it is noticeable that a year after a recession there was a signifi go offt decrease in fundraising contributions. And with Canadas health care system becoming increasingly dependent on philanthropy, its capital planning may become increasingly vulnerable to fluctuations in Canadas resourcefulness economy. Philanthropy is essential to the well existenceness of the health care system, allowing hospitals to improve and develop their infrastructure and conduct progressive medical research. This is the reality for Childrens Health Foundation as well, whose infrastructure, hydro, water an d salaries single are funded by government. All the specialized programs the base digest and equipment is covered with donor dollars. But as we enter the era of plunging oil prices and economic uncertainty, hospital foundations are likely to face harder times fundraising, and this may make any disparities in access to capital looks among communities worse. In addition to that, Canadians are becoming less generous and giving fewer donations to charity than they did a decade ago, according to the 2016 Generosity Index published by the Fraser Institute, a think tank. Acquisition of the gift today has become a measuring stick for performance for legion(predicate) non-profits. The fact that 15% of Canadian population makes over 80% of all charitable contributions is evidence of how important stewardship became. Brand Analysis. The brand identity of Childrens Health Foundation which comprises the logo and the tagline is very clear and concise. Their mission to mobilize the associat ion to support excellence in health care, rehabilitation and research for children and their families is fully backed up by all the programs and support they offer (innovative research, world-class hospital facilities and equipment wide range of financial, legal and moral support to families with sick children). They are very consistent in updating their online social blog, website, Facebook page, as well as uploading not only visuals but also the documentaries on stiff basis to strengthen the impact of the message they are trying to convey. Childrens Health Foundation ceaselessly conduct different campaigns to increase their reach and revenue. For the time being they cover South West Ontario, rough parts of North West Ontario and have accomplished good relationships with Thunder Bay hospitals. Childrens Health Foundation is promoting their brand on their website by using stories, visuals and documentaries for people to see the harsh reality of ill children and understand the di fference they can make with their donations. The foundation also uses the social media platforms such as Facebook, Twitter and YouTube to increase their reach as well as newsletters. They are raising funds and increase awareness of the character by running campaigns, accepting donations on different levels andorganizing fundraising events. Childrens Health Foundations brand IDEA (integrity, Democracy, Ethics, Affinity) is very telling which increases its credibility. Childrens Health Foundation focuses on providing full range aid to the sick children and their families by providing high quality support on various levels (treatment, rehabilitation, financial, legal, moral), which is something unique and is the hindquarters of their positioning in the market against opposite non-profit organizations like Sunshine, Save the Children or World Vision. All of these organizations cover different needs of children make their dreams come true, contribute financial support or food sup plies to malnurished kids. Childrens Health Foundations brand evolve around the some vulnerable part of our society sick children. Be spring children are our futurity, donors are very willing to support this cause and it does attract significant amounts of funds. Childrens Health Foundation has raised $8mln. last year. In terms of donations Childrens Health foundation is bunsing corporations and people with various income levels that are not indifferent to the cause as every dollar that comes in is important. The donor segmentation is as follows individuals, corporations, lifetime giving, legacy, community fundraising. change demographics is one of the challenges the foundation is facing when trying to build their donor recognition and stewardship programs because every demographic group depending on level of donations is expecting different things. Looking at the ways to donate, however, it is clear, that the foundation fails to address and take on in their efforts the genera tion of millennials. The objective of the Childrens Health Foundation is to come up with a plan on how they can recognize and steward all different demographics and customize these programs according to different levels of donations by remaining inclusive.SWOT Analysis Childrens Health FoundationStrengthsBrand associated with children. concourse like to help children.Affiliation with Childrens hospital, Childrens Research Institute and Thames Valley Childrens Centre, so donor dollars are kept under one umbrella.The third largest children health research institute in Canada.Offer various specialized programs to sick children.Strong community event unions.Childrens Health Research Institute leverages the seed funding from Childrens Health foundation 10 times over, with external and peer-reviewed grant success.Tax exemptionFamily Centered care environment with with(predicate) programs as fund specialized equipment, encourage sick children, establish a new simulation, support fami lies in need, fund pro-bono legal services for patient families.WeaknessesLimited budget.Hospital policy limitations.Limited staff.Targeting a wide range of demographics without particular focus.Website is not very graphic.OpportunitiesTap into the market of Millennials and encourage involvement in the causeCause Related Marketing groundbreaking donor recognition stewardship programsHaving limited resources to focus their efforts towards actions that would bring the hulkinggest returnThreatsVulnerable to economic crisis. Charitable giving is one of the first cash outflows that consumers cut back on when money is tight.Since they depend on contributions, they need to avoid the perception of impropriety. Even a small scandal can be damaging.Donor engagements are difficult in hospitals due to health, safety privacy issuesGiving trends are changing, its important to adjustcompetitive evaluationChildrens Health Foundation is competing with every cause being promoted by other more than 60 not-for-profit organizations in London, Ontario. The advantage of Childrens Health Foundation is that their mantra evolves around sick children, which is more likely to win donors black Maria than any other cause. On regional and national level Childrens Health foundation is facing more fierce competition. We will grimace closer at 3 of 13 Children Hospital Foundations in Canada Childrens Health Foundations, flush Kids and McMaster Children Hospital Foundation, as they are all competing in exactly same field and are part of Childrens Miracle Network. The point of parity is that all these organizations are Hospital Foundations and provide help to children with severe health problems.Competitive EvaluationChildrens Health FoundationSick kids foundationMcMaster Children Hospital FoundationSimple, clear subverting page.Appealing video on the landing page of their website.Simple landing page.No particular proposition partners mentioned.Partners are not listed.Partnerships with w ell-known companies.Not very pictorial when it comes to kids.Very germinal in terms of content and use of graphics. Impactful.Good content.Easy way to donate whatever amount you wish to.Different approaches to donate for specific programs.Easy way to donate.There is a donor recognition page on the website.Donor wall shows how the foundation have recognized their donors.No donor wall to identify donors.Conducts bowling competition to save lives of children.Have kids lottery system to raise funds.No upcoming specific programs to raise funds.Does not target millennials.Has a page on their website which allows to create own fundraising campaign and customize it for birthday etceteraDoes not target millennials.Has an extensive specialized program variety for family support (financial, legal etc.)Deals with a large variety of serious diseases and has a long history and solid reputation as an establishment offering word class programs like Motherisk.Focus on cancer, mental health and eati ng disorders for children.Sick Kids is very established foundation with long history, strong website and variety of programs they offer. They do target millennials offering them to customize their fundraising activity on Sick Kids website. Childrens Health Foundation should look into this market as well as to enhance their website for a stronger impact.opportunity identificationChildrens Health foundation is very similar to competitors in terms of services, target audiences and fundraising activities. The opportunity lies in differentiation. The organization could do that by implementing innovative donor recognition and stewardship program, segment their donors more efficiently to focus their efforts in order to increase the return and tap into market of young donors.goal statementIn this marketing plan, we will focus on developing Donor Recognition Stewardship strategies for several(prenominal) donor segmentsPlanned giving as one of the sources of large donations to en received f uture gifts. The planned giving component can promote long-term natural endowment building as well as assisting support over time as an inflation hedge.Lifetime giving to ensure loyalty and repeat gifts to support steady funds.Individual giving by millennials to ensure we engage the young generation in philanthropic activities.marketing objectivesTo increase planned giving by 10% by the end of the year.To maintain ongoing relationship with long time loyal donors.To increase millennial giving by 20% with engage recognition and stewardship program by the end of the year.communication objectives Planned Giving Raise awareness about planned giving opportunities for a good cause -Childrens Health FoundationLifetime Giving Increase engagement with lifetime donors to strengthen the relationship.Individual Giving Raise awareness about giving opportunities among millennials and engage them in such activities.creative objective planned givingOur basic creative strategy is to position plan ned giving as the most meaty way to leave a legacy.creative strategy planned givingTarget audience for this campaign are people of 60 and above (70% women as they are more likely to donate to health-related charities), who will be soon retiring or already retired with a significant amount of funds or estate at their disposal in South West and North West Ontario. Some of them have already started will /estate planning. They are champion with small or no family, married with no children, or married couples with successful children. They have been donating to charities regularly or are connected to charitable giving in other ways, like volunteering. They are quite conservative and relationship is very important to them. This audience is into traditional media and listen to classic radio. They search online for real estate or auctions, could use twitter, but mobile phone is regarded as a practical tool rather than entertainment device. This audience are big fans of both water and mot or sports. They have high rates for going to community theatres, baseball games and golf events. And personal finance appears to be one of their favorite(a) indoor hobbies.We have chosen this segment because Childrens Health Foundation finds it challenging to steward this part of donors and often, some of the greatest and most transformational gifts to an organization come through bequests and other planned gifts. In Canada, the Canadian Imperial Bank of Commerce estimates that Canadian boomers are about to inherit approximately $750 billion from their aging relatives over the next decade. Now the baby boomer generation is entering retirement and many an(prenominal) are willing to pass on their inheritance to charities rather than to their children. regional disparities should be taken into consideration as well. Ontario residents expect to get the bigger bequests 6.4 % look to receive more than $500,000, almost half as many as the 4.4 % across Canada who anticipate receiving suc h a large inheritance. As the boomer generation ages, it is increasingly crucial for all health care foundations to establish a planned giving strategy, giving donors even more ways to fulfill their philanthropic goals and touch the lives of others. The population of people of 55 old age of old and over is continuously increasing in London and make up around 35% of its population. Seniors are most likely to donate to health-related charities.PositioningFor lifetime Philanthropists, the Childrens Health Foundation is the ultimate way for leaving legacy by providing long lasting value to the most vulnerable part of our society sick children and contribute to our future. Childrens Health Foundation commits to full support for these kids and their families including treatment, rehabilitation, innovative research, financial and legal assistance. Recognition and StewardshipConventional donor recognition and stewardship model does not work for this type of giving. As planned gifts are r evocable, deferred and can be changed by the donor at any time, it is very important that these donors are recognized and thanked systemati recally.Proposals for planned giving could be shared with the current donor database.Planned gifts can be an important part of most major gift proposals to donors who pledge a specific amount while alive to purchase equipment or help pay for construction. A deferred planned gift can supplement this support by creating a permanent endowment that will provide perpetual support for the same program or building.Planned gift proposal could be incorporated into all charitys fundraising efforts.Donors who establish life income arrangements (charitable trusts, gift annuities), arrange for retained life estates, or donate life insurance policies (all irrevocable) as well as those providing for bequests or appointment your charity as a beneficiary of their retirement plans or life insurance policies (revocable) should be nominated for Guardian Circle. The common theme of these donors is their belief that providing for the future of the organization is important and that their funds will be used for a noble cause to help those in need when they will no longer be with us.Donors are becoming philanthropists and investors, and will require different types of information, greater transparency and access to leadership. Which means legacy donors should be provided with Inside Reports on a regular basis or perhaps a personal perspective on something happening at the charity. These should be from someone high in the organization and could be sent on society letterhead to reinforce the tincture of belonging to a community of special donors.It is important to meet them face to face and as often as a donor deems necessary.Small tokens of appreciation could be sent on regular basis crafts made by kids, maybe some tickets to a classical music concert given by sponsor or other type of gift received on the basis of partnership with for profit orga nizations. There is no cost involved and shows that these donors are being though off.Planned gift donors should be invited into every fundraising event to make sure Childrens Health Foundation has as many touch points with these donors without forcing unnatural interactions like compulsory monthly calls.To keep a database of their birthdays or anniversaries, their children or grandchildren birthdays or other events (exotic holiday, wedding, someone is sick) to make sure that these donors and their families receive a card or follow up phone call (with no ask) on these occasions. Greeting card game could be prepared by kids. It is a very personalized attention, that shows the donor that you care and remember. In this way, it is possible to involve all the family in philanthropic activities and potentially increase donations from other sources.Board members could organize a yearly lunch or dinner evening only for this type of donors to discuss in more detail the struggles and plans of the foundations. The cost of such a dinner could as well be a gift from a restaurant to the Childrens Health Foundation if arranged. all planned gift donor should have an opportunity to have a tour of the facilities, to speak with researchers and employees of the hospitals at least once, so they would get a feeling of how they can contribute to the cause rather than just see the numbers on the paper. This would help them to feel more involved.Planned gift donors may as well become monthly donors to assist in covering some immediate needs or vice versa, so while maintaining an ongoing relationship it is important to leverage different opportunities and to offer them to the donor as an option.Planned gift donors should have contact details of their main contact in the foundation should he have any enquires. All their problems should be resolved in a timely and effective manner.Donors should be in public recognized to the greatest outcome theyll allow, which, would help make planne d giving more accessible to other potential contributors.It would be nice to name a building, garden of the hospital or some other place of the facilities after the name of the legacy leader and honor a person with the largest contribution this way.Media ChannelsAd on incorrupt Radio, TV and magazines, brochures to be handed out at theatre, art galleries, golf events, fundraising events Twitter, announcements on website, face to face, telephone.creative objective lifetime givingOur basic creative strategy is to position lifetime giving as a vital source of income, enabling Childrens Health Foundation continue making difference for many families lives.creative strategy lifetime givingTarget MarketINDIVIDUALSTarget audience is 40+ years old persons (men and women) with advanced degrees and minimum $100,000 + income per household who have already made at least 3 donations in their lifetime. They are either empty nesters or married couples with university-aged children They have high rates for going to the theatre, symphony, art galleries and the ballet. At home, they read lots of books, listen to classical music radio stations and subscribe to business, news and travel magazines. They are politically active, locate high for working on community projects, serving as volunteers and writing letters to public officials. They also support a long list of philanthropic causes, exercising their well-developed social conscience with both their time and money. They read business and travel publications, watch TV golf shows and jazz festivals. This audience is one of the lapse clusters for buying financial products. These savvy Canadians invest in virtually every kind of mutual fund available.PositioningFor philanthropists, the Childrens Health Foundation is an investment that makes a real difference and offers a priceless return a tremendously improved quality of life of children with severe health issues. Childrens Health Foundation commits to full support for these kids and their families including treatment, rehabilitation, innovative research, financial and legal assistance. CORPORATETarget audience consists of large and mid-size businesses Childrens Health foundation have not cooperated with. These businesses are looking to incorporate philanthropic activities into their brand and culture to raise awareness and increase their brand equity as well as to contribute to their communities.PositioningFor socially amenable businesses, investment in Childrens Health Foundation is a most efficient way to make a difference in the lives of their communities, by helping the most vulnerable part of our society children to lead a quality life recovering from life threatening diseases. Childrens Health Foundation commits to full support for these kids and their families including treatment, rehabilitation, innovative research, financial and legal assistance. We have chosen these target markets because middle class is declining and it is increasingly i mportant to retain the loyalty of the donors to ensure steady revenue flow. Corporations is as well an important source of continuous revenue for charities for smooth daily operations. Childrens Health Foundation is currently working on the recognition and stewardship plan and came up with the below thresholds for lifetime giving.Individual $25,000 $99,999Individual $100,000 $499,999Individual $500,000 +Corporations $250,000 +Recognition and StewardshipDonor recognition and stewardship program should be aimed to form deep and lasting relationships with the donors, by adopting a long term ongoing mindset rather than to check off a box on a checklist. Conversation should be dynamic and ongoing rather than static.Ideally every level should have a name of the circle who would enjoy the benefits of a specific level of donation.INDIVIDUALSIndividual $25,000 $99,999Give donor a photo frame of the children being helped.To thank them in person if feasible to strengthen the relationsh ip.Develop a stewardship section on the website where all new memberships of the circle are being announced acknowledging the loyalty and support of the new member.A pin of the circle.Invitations to all fundraising eventsIndividual $100,000 $499,999A painting with colorful handstamps of children of the hospital as an authentic way to say THANK YOU. It should be given in person.Send cards or make a phone call during these birthdays, anniversaries, etc. That way, your donor will know that theyre on the teetotum of your mind.Invitations to all fundraising events.A pin of the circle.Tickets to an art show or complimentary golf rounds received from sponsor so it would not cost anything and donors would feel appreciated.Individual $500,000 +A necklace made by children in the hospital as a thank you gift.A yearly dinner with board members to discuss issues and make the donors feel they are part of the family and get a feeling of what is happening behind the scene.A pin of the circle.In vitations to exclusive events received from sponsors.Send cards or make a phone call during these birthdays, anniversaries, etc. That way, your donor will know that theyre on the top of your mind.Invitations to all fundraising events.A public announcement (if donor agrees).Media ChannelsBrochures to be handed out in art galleries, theatres, symphonies, fundraising events ads in business and travel magazines TV golf shows or jazz festivals email, face to face, website, Twitter, LinkedIn.CORPORATIONS $250,000 +At the completion of a project or campaign, provide them with a small photo book that showcases the project from inception to completion. A photo book is tangible evidence of how their dollars were spent and serves as a constant reminder of the organization. When creating the photo book, we should be certain to contain results-oriented pictures that are tied to your cause and show the impact our organization makes.Highlight a donor on the website or with newsletter. Include wh y they are such an important part of your organizations family.Honor major donors that stand out with a personalized plaque.A 2 to 5 minute thank you video to publicly recognize them through social media and promote your organization to other potential supporters.Use social media provide the aspect to recognize donors in a regular and ongoing way.Media ChannelsFace to Face, telephone, brochures, email.creative objective individual giving/millennialsOur creative strategy is to position Childrens Health Foundation as a cause that invites our young generation to participate and hence, make a difference.creative strategy individual giving/millennialsTarget Audience is men and women from 18 to 30 years old singles or young families. Their income is not very high as they are still in college/university or working in admission level jobs that do not bring high income. These young, tech-savvy consumers find their entertainment online. They are doing volunteer work in an effort to impr ove their community. They tend to donate to whatever inspired them at the moment and are looking for causes with social value and alignment to a higher purpose. They want to participate and co-create products as well as for disruption of the status quo in ways that appeal to their sensibilities. This group is very influenced by their peers.Rain lumber De lumberation canvasRainforest Deforestation EssayThere are many reasons why the rain forests are disappearing right before our eyes. There are two main causes total deforestation, agriculture and give the sack wood collection in dry areas. The main cause of the disappearing forests are logging, mining, industrial development and large dams. Tourism is also a large threat in deforestation. They all play a major part in the degradation of all forests.What is logging? Many may ask that question to a forest expert. Logging is simply the cutting down of mature trees for their timber. Large areas of the forest are destroyed only to re yarn-dye a few of its logs. The heavy equipment used to break through the forest causes even more damage. As the soil is compacted and the trees are cut down by the heavy machines, the chance for the regeneration of the forest decreases significantly. The tracks made by the heavy machinery are a site foe extreme soil disturbance which will eventually dilapidate in heavy rains. Now the lives of all the forests inhabitants are disrupted by the removal of only a few logs. The International Tropical Trade presidency (ITTO), was established in 1988 to regulate the trade of tropical timber, but the amount of logging was insignificant on a world wide scale. Most rainforest timber on the international market is exported to rich countries. There, it is then sold hundreds of times the original price paid to the indigenous people whose forest have been plundered. The timber is then used for the production of doors, wood frames, crates, house hold utensils, and other items.The next cause of deforestation is agriculture, the shifted cultivators, cash crops, and cattle ranching. The term shifted cultivators is usually used for the people who have moved into the rainforest and established small scale farms. These people are landless peasants who followed roads into the damaged areas of the forests. Shifted cultivators are being blamed for 60% of tropical forest lost. The reason they are called shifted cultivators is that they are forced to move off of their own land and move into the forest which they had no knowledge in order to sustain themselves and their families. After a time these farmers encounter the same problems as the cash crop farmers do. The foil does not catch fertile for a long time, so they are forced to move or shift again to a new area in the forest destroying it more and more. Its evident that shifted cultivators have become part of the destruction of the rainforests but not the cause. Undisturbed areas of the rainforests are being cleared in order to provide land for food crops and grazing cattle. Much of these crops are grown to be exported to rich industrialized countries, which leaves the poor population to go hungry and fend for their selves. Because of the slender nature of the rainforest soil the productivity of cash crops grown declines after a few years. Mono-culture plantations are those that produce only one species of tree or type of food. The reason they are referred to as cash crops is that the only reason they are planted is simply to make money and make it fast, with very minor concern about the environmental damage they are causing. Most cases involve cattle damage, the cattle damage the land to such an extent where the ranchers have no use for it anymore, they move on destroying more and more of the rainforest. The forest is not the only thing being destroyed cattle ranchers have exploited the land leaving it barren and stripped of nutrients not being able to sustain any life at all.The third cause of defores tation is open fire wood, fuel wood is used for heating and cooking. The United Nations Food and Agriculture Organization estimates that 1.5 to 2 billion worldwide rely on fuel wood for many purposes. The problem is worse in drier regions of the tropics. A solution will probably mean the return of the forest to local people who know how to watch it.Another cause is the production of large dams, in India and South America millions of acres of forests are being destroyed by the building of these large hydro-electric dams. It was a dominant view that hydro-electric dams had to be built or these countries would suffer from am energy crisis. The construction of the dams not only destroys the forests but also displaces the tens of thousands of families, not only destroying their land, but also their culture. The rates of waterborne diseases increase significantly. The downstream ecosystems are destroyed by the dams which trap the silt, trapping many valuable nutrients. The irrigation an d industrial projects that are powered by these dams lead to extensive environmental damage in the future. The irrigation leads to destruction of soils and the industry leads to pollution. archeological site and industry is the fifth cause of rainforest destruction. Mining and Industrial development lead to direct forest loss due to the clearing out of land to establish projects. Roads are built through unattainable land, which then opens up the rainforest. This later causes sever water, air, and land pollution.One more being the Colonization Schemes, government and international aid agencies for a time believed that by encouraging the colonization and the trans-migration schemes into the rainforest, they could improve the poverty felt by the people of the financially poor countries. It has become obvious that such schemes have failed numerous times, hurting the indigenous people and the environment. These schemes involved the relocation of millions of families into over populated p arts or the forest. For example, in Indonesia, the Transmigration program begun in 1974. it is believed to be the greatest forest lost in Indonesia, directly causing an average loss of 200,000 hectares. These people suffered the same problem as the shifted cultivators did. The soil was not fertile enough, which made them move into another part of the forest destroying more land that was originally intended.The last cause is tourism, the creation of national place has unquestionably protects rainforests. Though national parks are open to the public, the tourism is damaging most if these areas. National Parks are often advertised to vacationers before sufficient management plans have been developed. wanting(p) financial support is to be paid for the preservation of forests by government departments. These government departments see tourism as an easy way to make money, therefore tourism is highly encouraged. Ecotourism or environmentally friendly tourism should educate the tourists to be more environmentally aware. Unfortunately many companies and resorts that advertise themselves as being ecotourist establishments are only exploiting the land for a profit.In conclusion we all have a part in destroying the rainforests whether it be by logging, mining, industrial development, agriculture, or tourism. In order to make the world a better place for everyone to live in we all must come together and protect what we are destroying. Without the rainforests there wouldnt be oxygen and without oxygen there will be no way for any for of life to survive. So I ask how important are the rainforests to you?