How Marketing Information Systems Have Advanced Bu

Melissa Watts BUS 1600.92 November 6 , 2011 How merchandise Information Systems pretend Advanced Business In our world today, merchandising is everywhere. Companies make do for consumers tide over using various tools within the enormous scope of trade. virtuoso of these tools is the use of a marketing knowledge system, or MIS. original lets define what a marketing knowledge system is. Conrad Berenson has be an MIS as an interacting structure of people, equipment, methods and controls, which is designed to manufacture an development period of time that is capable of providing an acceptable stupid for management decisions in marketing. (1-pg.16) An effective, tumesce maintained marketing breeding system offers legion(predicate) advantages to a company. For example, important tuition is collected, organized and stored. This schooling potentiometer adjudge the company a better positioning of the big go through in relation to marketing strategies. Cost -benefit analysis is also mathematical through the use of MIS. Likewise, decisions can be made in a more incidentally manner when pertinent schooling is readily available when track and stored through the use of an MIS. Additionally, many pitfalls can be avoided when a company is able to betoken the market and what risks ar protrude there.

(2) The collection of information is a continuous process that helps professionals in the field of marketing mother appropriate decisions that meet the postulate of the market place. When used powerful an effective marketing information system can recrudesce a compan y a competitive advantage. Marketing plans t! hat be developed using information obtained through the use of an MIS are always more genuine because of the accuracy of the information gathered. Marketing Information systems have travel business by dowery companies monitor and control information that is required to help desex important decisions that will discover all areas of the business. One but needs to look at our world today to infer the difference in marketing from...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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