Marketting

Marketing is The concept to know your clients postulate and wants, providing products and services which serves as a solution for clients problem Adam. Marketing Philosophies. (mba-tutorials, n.d.). Flexi gondola gondola car has found the guest problem of transportation and the inadequacy of the general transport government and came up with the innovative service of short-term hire cars. A market is the set of all authentic and potential buyers of a good or service (Kotler, 2010, p.10). So it is important for flexi car to identify their potential customers for the service they operate. As this service go away be only invaluable and worthwhile to only inner(a)-metropolis suburbs the beau monde should keep in musical theme that their relevant markets ar those places, which are highly commercialised, and inner city areas. Marketing is a figure out of creating value and attracting the customer towards that product. an organisational function and a set of processes for creat ing, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders as defined in Kotler, Brown, Burton Deans and Armstrong (2010).

In order for Flexicar to be a victorious organisation, they must understand this concept of merchandising as it scarce does not simply involve interchange and advertising their products, over again argued in Kolter et. al (2010). As trade has changed over the preceding(a) years companies like flexicars principal(prenominal) task is to identify the needs and wants of the customers and cater towar ds those in an legal manner. This step is a! chieved by flexicar as the marketers have identified that concourse who live in inner city suburbs have slight time in their detainment and work on a tight schedule. So flexicar invite the use your personal Flexicard to door the car, 24/7. No paperwork, no queues, not trip to a depot. (flexicar, n.d.), By offering such convent options flexicar further foresee the requirements of its customers in turning their twenty-four hour period to day needs into...If you want to take a leak a full essay, order it on our website: OrderCustomPaper.com

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